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SKOL DELEGATION

#SDDSBBB

Big Brother Brazil is on its 18th edition and it is considered as a truly phenomenon on Brazilian television. Its die hard fans spend the year waiting anxiously for the program to start.

In Portuguese, we have a special world when we miss something or someone, it's called saudades (aka sdds, on the web). The film is starred by Paulo Ricardo, the author of the program's opening theme and an icon of Brazilian's 80's rock scene. We see him feeling lots of saudades for the reality show. 

 

 

THE BEST PRESENT

ELECTROLUX

Electrolux wanted to share a message: that mothers take care of their children even on Mother's Day. 

The film beautifully communicates that being a mom is the best present ever. 

A TOY FOR GROWN UPS

HONDA

Following the launch campaign in Brazil for the Honda CR-V, we created a site full of new and fun interactions, allowing the user to explore new car features with their iPhone and iPad, transforming them into joysticks.

http://www4.honda.com.br/hondacrv/experiencia/

DRIVEMIXER

HONDA

The launch of the new Fit Twist was facing a challenge. How to position the model in a young and innovative way? The solution: the car was totally modified to work like a mixing board in a project named Drivemixer.

The experiment was led by N.A.S.A., a pair of music producers who used the Fit Twist as an instrument to play a new song, called Overdrive. The track was launched as a vinyl record and then used as promotional material.

The project’s website allowed users to create their own remixes of the song.

IBIRAPUERA PARK CONSERVANCY

Ibirapuera is the most visited park in Brazil. Ibirapuera Conservancy is an NGO responsible for taking care of the park. This simple and fun film shows people that their donations to the conservancy actually save them money. Because a well kept park can be used as a free substitute for different activities.

VIROU.GR

CARREFOUR

A URL shortener with a heart. For each character decreased, Carrefour donated 1 gram of food.

The tool was an instant hit that allowed users to help fight hunger in a very simple way.

SHORTEN YOUR STORY

HONDA

“Shorten your story" was the concept used for the Honda City 2012 campaign.

We created a microsite where people tweeted their stories about their success in life and work. Then we turned those tweet stories into flipbooks. 10 tweets per day where scripted and 'flipbooked'.

 

#thegoodstuff

NIKE

To stimulate youngsters to run, we developed a campaign for Nike based on the addiction universe.

We started teasing young adults by spreading the hashtag #goodstuff with a phone number at nightclubs, pubs and on the internet.

Dialing the number would connect them with a "drug dealer" who told them that really “good stuff” was on its way.

The "good stuff" was launched a week later. All the campaign material was based on the addiction and side effects that running can cause.

ONE YEAR THINKING OF YOU

ELECTROLUX

Electrolux's fan page celebrated its first anniversary in Brazil with a special project on Facebook. 

During the whole year, the brand used its fanpage to offer relevant content to the public.

Part of this content were posts with special tips for day-to-day needs. The most commented posts were selected and then transformed into pocket books that were distributed among the fans who interacted the most with the brand. 

CELEBRATING 5O YEARS IN BRAZIL

NISSIN

In 2015, Nissin Miojo celebrated 50 years of instant ramen in Brazil. A history marked by success and innovative thinking. 

To celebrate the occasion, this amazing history was told in a series of posters, from the brand's foundation till its arrival in the country.

Each poster represented a specific moment:

Poster 1 (1940) - The Second War

Poster 2 (1948) - The Experiment

Poster 3 (1958) - The Revolution

Poster 4 (1965) - The Arrival 

Poster 5 (1971) - The Evolution 

The collection was shown at special retailers and also at the company's headquarters, located in São Paulo.

 

 

 

 

SKOL DELEGATION

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#SDDSBBB

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THE BEST PRESENT

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A TOY FOR GROWN UPS

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DRIVEMIXER

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IBIRAPUERA PARK CONSERVANCY

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VIROU.GR

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SHORTEN YOUR STORY

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#thegoodstuff

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ONE YEAR THINKING OF YOU

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CELEBRATING 5O YEARS IN BRAZIL

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