In 2018, during the Brazilian elections, we launched an initiative to fight fake news called Fato ou Fake (Fact or Fake), a project that involved all the journalism teams of Grupo Globo.
The campaign’s first step was to encourage everyone to practice the act of doubting.
On a second moment, the fact checking service itself was released.
Big Brother Brazil is on its 18th edition and it is considered as a truly phenomenon on Brazilian television. Its die hard fans spend the year waiting anxiously for the program to start.
In Portuguese, we have a special world when we miss something or someone, it's called saudades (aka sdds, on the web). The film is starred by Paulo Ricardo, the author of the program's opening theme and an icon of Brazilian's 80's rock scene. We see him feeling lots of saudades for the reality show.
ELECTROLUX
Electrolux wanted to share a message: that mothers take care of their children even on Mother's Day.
The film beautifully communicates that being a mom is the best present ever.
HONDA
Following the launch campaign in Brazil for the Honda CR-V, we created a site full of new and fun interactions, allowing the user to explore new car features with their iPhone and iPad, transforming them into joysticks.
HONDA
The launch of the new Fit Twist was facing a challenge. How to position the model in a young and innovative way? The solution: the car was totally modified to work like a mixing board in a project named Drivemixer.
The experiment was led by N.A.S.A., a pair of music producers who used the Fit Twist as an instrument to play a new song, called Overdrive. The track was launched as a vinyl record and then used as promotional material.
The project’s website allowed users to create their own remixes of the song.
Ibirapuera is the most visited park in Brazil. Ibirapuera Conservancy is an NGO responsible for taking care of the park. This simple and fun film shows people that their donations to the conservancy actually save them money. Because a well kept park can be used as a free substitute for different activities.
CARREFOUR
A URL shortener with a heart. For each character decreased, Carrefour donated 1 gram of food.
The tool was an instant hit that allowed users to help fight hunger in a very simple way.
HONDA
“Shorten your story" was the concept used for the Honda City 2012 campaign.
We created a microsite where people tweeted their stories about their success in life and work. Then we turned those tweet stories into flipbooks. 10 tweets per day where scripted and 'flipbooked'.
NIKE
To stimulate youngsters to run, we developed a campaign for Nike based on the addiction universe.
We started teasing young adults by spreading the hashtag #goodstuff with a phone number at nightclubs, pubs and on the internet.
Dialing the number would connect them with a "drug dealer" who told them that really “good stuff” was on its way.
The "good stuff" was launched a week later. All the campaign material was based on the addiction and side effects that running can cause.
NISSIN
In 2015, Nissin Miojo celebrated 50 years of instant ramen in Brazil. A history marked by success and innovative thinking.
To celebrate the occasion, this amazing history was told in a series of posters, from the brand's foundation till its arrival in the country.
Each poster represented a specific moment:
Poster 1 (1940) - The Second War
Poster 2 (1948) - The Experiment
Poster 3 (1958) - The Revolution
Poster 4 (1965) - The Arrival
Poster 5 (1971) - The Evolution
The collection was shown at special retailers and also at the company's headquarters, located in São Paulo.
